360 Branding: Heal the Bay

Client: Heal the Bay // The Santa Monica Pier Aquarium

Project: 360 Campaign

In Brief: This pro bono work created new signage and way-finding materials for Heal the Bay’s local aquarium hidden beneath the Santa Monica Pier. In addition to revitalizing the facade, the “Meet the Locals” awareness campaign showed the public that the creatures under the water share many of the same quirks as the communities above.




“OCTOPUS” 60-second Radio         “SEA STAR” 60-second Radio         “MUSSEL” 60-second Radio





Copywriter: Meghann Moran

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